Signpost India Pvt. Ltd., a Digital Out of Home (DOOH) company, has secured a prominent position to manage and operate advertising spaces, along with experiential marketing activities, throughout the entire airport terminal and circulating area of Chennai International Airport.
“In 2021, Chennai International Airport served 5.49 million passengers, earning its rank among the top 6 busiest airports in the country. To accommodate the escalating number of passengers, the airport is in the process of developing two new terminals, geared to handle over 40 million passengers annually. The airport is well-connected via the Chennai metro, with the Airport metro station and Tirusulam railway station of the Chennai suburban railway system,” the company noted.
Expressing enthusiasm about the collaboration with the Airports Authority of India (AAI) Chennai, Signpost India Pvt. Ltd. sees this as an opportunity to contribute to one of India’s major international airport hubs and a highly esteemed market. As a leading player in Digital Out of Home advertising in India, the company plans to introduce global experiential standards, leveraging in-house expertise, efficient media management, and continuous innovation.
Dipankar Chatterjee, Founder & Director of Signpost India Pvt. Ltd., stated, “We are honored and delighted to collaborate with AAI Chennai. Our goal is to bring in sustainable development, enhance the airport’s digital and service capabilities, and work closely with AAI to achieve both economic and social objectives. Through our efforts, we aim to create a new digital experience, delivering high-quality products and services to foster a space filled with innovation and quality.”
